Vivid Crystal Colors In Every Scene

PurColour expresses the content you watch in vibrant colors, allowing the TV to display a wide range of colors for optimal picture performance, resulting in an immersive viewing experience.
With powerful upscaling technology, Crystal Processor 4K allows the true colors of shows and movies to shine, giving you up to 4K resolution for the content you enjoy.
The contrast enhancer dynamically adjusts your screen’s contrast, resulting in an enhanced sense of depth and color when watching content.
HDR increases the ratio between the lightest and darkest regions in a scene, allowing you to enjoy an enormous spectrum of colors and visual detail in both bright and dark situations

An Immersive Sound

Enjoy an immersive sound experience with OTS Lite and 3D surround sound technologies.
Adaptive sound adjusts audio quality in real-time by analyzing scene content types.
Q-Symphony technology enables TV and soundbar speakers to operate simultaneously, delivering a superior surround sound effect without muting the television speakers. (The soundbar is not included).

AI Energy Mode

AI Energy Mode saves energy through intelligent analysis.
By activating AI Energy Mode, the TV automatically detects surrounding light levels and analyzes usage behavior to adjust brightness, thereby reducing overall energy consumption.